You’ve just sold a house and want to get the word out about your awesome accomplishment. Typically you send out postcards to homeowners in the surrounding area showing that you’ve sold a house, so if they ever need to sell their homes, they’ll know to call you.

This is great! Your postcard will have all the basic information. Address, what the house sold for, photo of the house, photo of you and your contact information. But have you ever thought of shaking the content up a little bit? Maybe adding something more personable to the postcard to get people’s attention.

The first thing for revamping your postcard content is the use of names. Try adding the names of the couple whose house you helped sell. “Bob and Linda just sold their home yesterday!” The neighbors down the street will recognize the names of their neighbors and immediately think that the real estate agent who sold their house must be trustworthy. It’s a different approach that can help you sound more credible.

For the body of the postcard, try writing something like this:

“Bob and Linda’s home sold for $300,000! Want to know if your house is worth more? Call me today for a quick analysis!”

You can also include a photo of the family (with their permission) on the postcard to give a more personal touch. People respond well to recognition, and a photo of the owners with a proper headline will be the icing on the cake.

This is definitely a new approach to postcard marketing, but worth a try. People like to see something that is familiar to them. Instead of selling real estate to real estate, sell to the consumer. And selling to the consumer means giving them something they can relate to and trust.

Source: “How to Properly Leverage ‘Recently Sold’ Postcards for Seller Leads.” Steven Trice.