4 Tips for Effective Real Estate Marketing


Want to be a successful realtor? It is all about how you market yourself. In today’s marketing world there are so many outlets and tools that can be utilized for selling real estate. Even the wording or phrasing you use can have an impact on your future clients. Check out these tips for becoming an expert real estate agent marketer!

Tip #1: Social Media is Your Best Friend

These days it’s all about social media, where you can stay connected with current clients, other real estate agents and potential clients. Make sure your posts are interesting and cause interaction from people. The more likes, shares and comments there are, the more your posts are seen. Show your personality and let people know you have a good reputation. Besides posting photos of homes you’ve sold, post about service you’ve done in the community or your favorite restaurant. People want to know you as a person and not just a real estate agent.

Tip #2: Blogs are Always a Good Idea

Have you ever considered posting a blog on your website? Well, you should. Not only are they informative and entertaining for your current or future clients, but they are indexed in search engines, which bring traffic to your site. By keeping an active blog and consistently posting, you are opening windows for more readers and more business. Always post your blog on your social media sites. This also helps your SEO (Search Engine Optimization).

Tip #3: Relationship Marketing

Building meaningful and long-term relationships with your clients is not only gaining trust with them but opening doors to potential clients. If they find you trustworthy, then so will their friends and family. Start by sending them a thoughtful closing gift and a nice note. Then keep in touch with them from time to time. Maybe send an annual Christmas card.

Tip #4: Give Good Listing Descriptions

The words you use and how you use them can have an impact on catching someone’s interest. List things that are relative to what people are most interested like nearby schools, square footage, amenities, description of the neighborhood, etc.